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Skincare Easy Enough to Do at 4AM
The Wipe, Rebuilt for Real Life.
4AM was founded by Sabrina Sade, MD and Jade Beguelin on a simple belief: skincare should fit into your life, not ask you to live less of it. After years of watching beauty become more complicated and more all-or-nothing, they saw an opportunity to rebuild one of the most overlooked products in the category: wipes. 4AM’s hero product, Clean Sheets, are individually wrapped, serum-soaked cleansing wipes made to remove makeup, refresh skin, and go wherever life does.
Powered by micellar water, Centella asiatica, calendula, vitamin B5, and glycerin, Clean Sheets bring a skincare-first approach to a product people were already using, but rarely loved—because clean skin should not require a perfect routine, and taking care of yourself should never mean opting out of your own life.